Rebranding : UF Hillel
The previous CEO of UF Hillel approached Willow Tree about rebranding the organization.
UF Hillel wanted a brand overhaul to attract more donors, increase student and alumni engagement, and to expand their reach.
With Willow Tree's expertise, UF Hillel and Willow Tree collaborated on developing a new logo, collateral material, and website design. Willow Tree then revamped UF Hillel's email marketing campaigns to target specific demographics and reimagined the social media profiles to captivate a younger audience. While under Willow Tree's consultation, UF Hillel was recognized as one of the most innovative organizations by the Slingshot '17-'18 Guide.
SCOPE OF WORK
-
Logo
-
Online marketing
-
Newsletters
-
Total rebranding
-
Website
-
Marketing strategy
-
Print material development
-
Social media management