Rebranding : UF Hillel

The previous CEO of UF Hillel approached Willow Tree about rebranding the organization. 

UF Hillel wanted a brand overhaul to attract more donors, increase student and alumni engagement, and to expand their reach. 

With Willow Tree's expertise, UF Hillel and Willow Tree collaborated on developing a new logo, collateral material, and website design. Willow Tree then revamped UF Hillel's email marketing campaigns to target specific demographics and reimagined the social media profiles to captivate a younger audience. While under Willow Tree's consultation, UF Hillel was recognized as one of the most innovative organizations by the Slingshot '17-'18 Guide. 

SCOPE OF WORK

  • Logo

  • Online marketing

  • Newsletters

  • Total rebranding

  • Website

  • Marketing strategy

  • Print material development

  • Social media management

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