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Branding : UF to Israel

When the previous CEO of UF Hillel approached Willow Tree about rebranding the organization, UF to Israel was a subset of the UF Hillel organization. 


UF to Israel is the resource center for volunteering, internships, education, travel, and advocacy at the University of Florida. UF to Israel provides travel opportunities for both Jewish and non-Jewish students, creating a pro-Israel community on the UF campus, and providing educational resources on the history and politics of Israel and the Middle East.

With Willow Tree's expertise, UF to Israel and Willow Tree collaborated on developing a logo, collateral material, and website design. Willow Tree then created UF to Israel's email marketing campaigns to market the various events and travel opportunities. Willow Tree also reimagined the social media profiles to engage the student body.


  • Logo

  • Online marketing

  • Brand development

  • Website

  • Marketing strategy

  • Print material development

  • Social media management

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